Food company Mondelēz International announced today a new initiative aiming at providing consumers with increased transparency into the supply chain of one of its key products, with a new data-driven service enabling consumers to track Triscuit crackers from the farmer’s field to production.
The announcement follows the launch of a similar program piloted by the company in France for consumers of its LU biscuit brand. Both blockchain-powered programs were created in partnership with supply chain transparency platform Connecting Food.
Utilizing a smartphone web app, Triscuit consumers can scan the product’s QR code to discover the location of the farmers in the company’s ‘Unity Gold Farmers Program,’ and learn more about the wheat’s journey from the farms to the Co-op Elevator, mill and bakery, with additional information including specific to their particular batch of product, including the wheat harvest year and the baked-on date. According to the company, in the U.S, marked Triscuit boxes will be available in the next several weeks until the Fall.
Jay Cooper, President of North America Biscuits at Mondelēz International, said:
“We are committed to understanding and meeting the growing needs and preferences of our consumers, and those needs are evolving to a more holistic sense of well-being and value-oriented purchase decisions. Consumers are demanding more transparency about their food, and are keen to have access to information about where their food comes from and how it is grown. This project is an important step forward in our journey to continue providing our stakeholders – and importantly our consumers – an accessible window into that process. We’re excited to test these capabilities with the Triscuit brand here in the U.S. and look forward to expanding our transparency efforts.”
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