JetBlue and Salesforce announced today the launch of a new sustainable aviation-focused partnership, with initiatives aimed at enabling customers to track and reduce travel emissions, and sourcing clean fuels to reduce the climate impact of air travel.
The announcement follows the launch in January by JetBlue of its new Sustainable Travel Partners program, a suite of services offered to corporate customers to reduce and assess the emissions footprint of their travel, including purchases of sustainable aviation fuel (SAF) certificates, complimentary carbon offsetting on domestic flights, and personalized travel data and analysis for emissions reporting.
Salesforce recently launched the most recent version of its Net Zero Cloud (formerly Sustainability Cloud), its platform offering businesses a 360-degree view of their environmentalEnvironmental criteria consider how a company performs as a steward of nature. More impact with the ability to track, analyze and report reliable environmentalEnvironmental criteria consider how a company performs as a steward of nature. More data in order to reduce their carbon emissions.
As part of the partnership, JetBlue has become the first airline to use Salesforce Net Zero Cloud, enabling the airline to make travel emissions data available to the airline’s Sustainable Travel Partners.
Sara Bogdan, Director of Sustainability and ESGEnvironmental, social, and governance (ESG) criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential investments. More at JetBlue, said:
“Accessing real-time, granular, and insightful emissions data has historically been a pain point as we track and work toward our decarbonization targets. We are excited by the prospect of quickly compiling accurate and up-to-date emissions data in an easy-to-use format through the use of Net Zero Cloud.”
Additionally, Salesforce has joined JetBlue’s Sustainable Travel Partners program, helping the company reach its goal of maintaining employee business travel emissions intensity below 50% of its FY20 baseline. The program will equip Salesforce with emissions data and insights to drive employee engagement, education and behavior change at scale, according to the companies, and help the company compensate for travel emissions through the purchase of SAF.
Ari Alexander, VP, and GM, Salesforce Net Zero Cloud, said:
“The future of transformative climate action lies within the trusted customer-supplier relationship. We are thrilled that JetBlue is leveraging Salesforce Net Zero Cloud to prioritize data-driven climate action and proud to be a part of JetBlue’s Sustainable Travel Partners program to help accelerate the journey toward sustainable air travel.”
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