BNP Paribas Asset Management (BNPP AM) unveiled its 2025 strategic ambitions today, focused primarily on extending its sustainable investing capabilities and offerings, with the goal to become “the sustainable asset manager of reference in Europe.”

BNPP AM is the investment arm of banking group BNP Paribas, and a top-10 European asset manager with over €500 billion in AUM. The firm’s new strategic ambitions follow the completion of its five-year repositioning towards a more integrated and streamlined global operating model, and the launch of its Global Sustainability Strategy in 2019, which included integrating ESG factors into its investment processes and boost its engagement and stewardship approach on ESG issues.

Sandro Pierri, CEO of BNPP AM, said:

“BNPP AM has built an integrated model that has delivered strong performance in difficult environments and demonstrated strength in a highly competitive landscape.  We have been able to grow and create value in a sustainable way for clients, employees and the community, and our aim is to maintain this momentum.”

BNPP AM’s 2025 ambitions also include defining a pathway to net zero for its assets under management, having 90% of its open-ended funds classified as SFDR Article 8 (products promoting environmental or social characteristics) or Article 9 (products with a sustainable investment objective) – compared to 81% at the end of 2021 – and outperforming its peers on growth.

Some of the key actions outlined by BNPP AM in its pursuit of its new ambitions include expanding its thematic investment range, including ESG ETFs, further building its corporate culture of sustainability, strengthening its investment platforming areas including artificial intelligence, data, natural language processing and algorithmic portfolio optimization, and continuing to build out its core investment capabilities, including high conviction active strategies, private assets , multi-asset investments, emerging markets and liquidity solutions.

Pierri added:

“The asset management industry faces a period of profound change, driven by the need to reallocate capital towards a more sustainable and inclusive economy; new geopolitical dynamics; evolving regulation; technological transformation; and demographics, including a younger generation that demands more sustainability  for its savings.  With a resilient, flexible and scalable platform, BNPP AM is well positioned to continue to thrive in the face of these challenges.”

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