Amazon announced that it has achieved 100% recyclable delivery packaging in Europe. The achievement includes all boxes, bags and envelopes across all items sold by Amazon, as well as third-party selling partners that use Fulfilment by Amazon.
Pat Lindner, VP of Mechatronics and Sustainable Packaging at Amazon, said:
“We’re excited that our European fulfilment network is now using recyclable packaging for customer orders. This is part of our long-term work to be a leader in sustainability, and we’ll continue to invest in innovative technology, machine learning, and more sustainable materials to ensure packaging—whether used by us or other companies—is good for our customers, communities, and the planet.”
The company outlined some of the sustainable packaging strategies it is piloting across Europe including padded envelopes made only with paper, reusable delivery bags, and incentives for selling partners to reduce their packaging.
The company said that it uses an algorithm to ascertain the lightest packaging necessary to protect a product during shipment, which has saved more than 60,000 tons of cardboard annually. In its most recent sustainability report Amazon said it shipped only 40% of packages in cardboard, 49% in “flexibles” such as paper and recyclable plastic envelopes and bags, and 11% in their own containers.
In a blog post discussing its sustainable packaging innovations, Amazon said:
“Amazon teams around the world continuously work to improve packaging using a science-based approach to have a lower environmentalEnvironmental criteria consider how a company performs as a steward of nature. impact, including investing in new materials, processes, and technologies.”