- Mars has secured 70% of output from Sweden’s 277.2 MW Kölvallen Wind Farm, supplying about 670 GWh of renewable electricity annually.
- The long term agreement supports Mars operations and value chain partners while helping cut total carbon emissions 10% by 2030 from a 2015 baseline.
- Corporate power purchase agreements continue to underpin renewable project financing and regional job creation across Europe.
Mars, Incorporated has signed a long-term renewable electricity agreement securing the majority output of the newly commissioned Kölvallen Wind Farm in Sweden, marking one of the company’s largest clean energy commitments in Europe.
Under the agreement, Mars will procure 70% of the wind farm’s annual production, equating to roughly 670 GWh of renewable electricity per year. The energy will support Mars’ direct operations as well as suppliers and partners across its value chain, extending decarbonization beyond factory walls.
Developed by Foresight Energy Infrastructure Partners, the Kölvallen project delivers 277.2 MW of installed capacity, enough to power about 95,000 households annually. The onshore facility is expected to reach climate neutrality within its first months of operation, reflecting advances in lifecycle emissions management and project design.
Corporate PPAs continue to unlock renewable investment
The agreement highlights the growing role of corporate power purchase agreements in enabling renewable infrastructure financing. Mars’ long-term commitment provided revenue certainty, allowing Foresight to advance construction and financing.
Kevin Rabinovitch, Global VP Sustainability at Mars, said:
“Our commitment to partner with Foresight Group in this Swedish wind farm is a clear demonstration of our ambition to support the renewable energy transition across Europe. Through the Renewable Acceleration Program, we are making renewables the standard for our entire value chain, driving impactful change not only for our business but also for the communities and regions where we operate.“
Richard Thompson, Partner at Foresight Group, added:
“We are delighted to partner with Mars on the delivery of one of Europe’s most advanced onshore wind developments. Kölvallen will provide meaningful environmental and economic benefits for decades to come, from substantial emissions reductions to local investment and skilled job creation. We’re proud to work alongside Mars in setting a new benchmark for impactful, community focused renewable energy projects.”
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Foresight was advised by Our New Energy during the PPA process.
Regional benefits extend beyond emissions cuts
Beyond emissions reductions, the project is expected to deliver tangible economic benefits in the region. These include a community fund supported by annual wind farm revenue and the creation of skilled jobs and secondary employment opportunities tied to construction and operations.
Such provisions are increasingly central to permitting and stakeholder acceptance across Europe, where renewable developments must demonstrate local value alongside climate benefits.
Scaling value chain decarbonization
The Swedish agreement forms part of Mars’ Renewable Acceleration Program, which aims to extend renewable electricity coverage across its full value chain and reduce the company’s total carbon footprint 10% by 2030 compared with a 2015 baseline.
The company has paired wind investments with solar expansion. In 2025, Mars signed a separate European agreement launching more than 100 solar projects in Poland, further diversifying its renewable portfolio and geographic footprint.
Strategic implications for corporates and investors
For multinational consumer goods companies, decarbonizing value chains remains one of the most complex climate challenges. Scope 3 emissions often account for the majority of total footprints, requiring partnerships with energy providers, suppliers, and regional stakeholders.
Mars’ approach demonstrates how long-term renewable procurement can simultaneously reduce emissions exposure, stabilize energy costs, and strengthen supplier resilience. For investors, corporate PPAs provide bankable demand that accelerates renewable deployment while reducing project risk.
As European energy markets evolve amid regulatory tightening and corporate net zero commitments, large-scale renewable procurement agreements such as Kölvallen are becoming central instruments in climate strategy execution.
The Sweden deal reinforces how multinational buyers are shaping the pace and structure of the energy transition, linking corporate decarbonization targets with regional economic development and long-term infrastructure investment.
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