Fashion industry-focused carbon management software provider Carbonfact announced today the acquisition of Berlin-based product impact platform Vaayu, with the transaction aimed at providing a single, comprehensive, product-level environmental dataset for fashion, according to the company.
Founded in 2021, Paris-based Carbonfact provides carbon management and environmental data solutions for apparel, luxury, and footwear brands to measure, report, and reduce emissions and comply with sustainability regulations. The company said that its platform is used by more than 200 apparel and footwear brands, including On, Ganni, The North Face, Burton, and Marc O’Polo.
Launched in 2020 by former Zalando sustainability executive Namrata Sandhu, Berlin-based Vaayu develops AI-powered carbon and environmental impact software designed to help businesses measure, manage, and reduce emissions and other environmental impacts across products, packaging, logistics, and supply chains.
According to the companies, the acquisition comes as fashion brands face evolving requirements to measure and report on environmental impact, including compliance with regulations such as the Digital Product Passport, the French Eco-Score and California’s SB253 disclosure law, and a shift from corporate-level reporting to product-level reporting.
Carbonfact said that its platform covers product impact measurement, carbon accounting, eco-design and environmental reporting tools. Following the acquisition, the combined platform will include 150,000 fashion-specific emission factors, primary data from more than 7,000 textile factories, and an expanded customer base of more than 300 apparel and footwear brands.
Marc Laurent, Founder and CEO, Carbonfact said:
“The fashion industry has a data problem that no amount of ambition can solve without the right infrastructure. Upcoming regulations require a shift from corporate-level data to product-level data. This deal gives the industry a single, rigorous foundation, and it unites two of fashion’s most comprehensive datasets.”
The companies said that the new platform will provide an integrated environmental data solution spanning carbon accounting, product impact measurement, decarbonization planning, and environmental reporting.
Namrata Sandhu, Founder and CEO, Vaayu said:
“We started Vaayu to give retail and fashion companies the granular, product-level climate data they need to actually decarbonize, not just report on it. Carbonfact shares that conviction, and together we can deliver it at the scale this industry now requires.”
