Retail giant Target Corporation announced a new agreement with Sweden-based circular materials startup Syre to source textile-to-textile recycled polyester, and accelerate the adoption of circular materials across the company’s apparel and home product categories.
Founded in 2024, Syre was launched by fashion and design brands company H&M Group and impact-focused venture investor Vargas, to enable the mass production of textile-to-textile recycled materials, and provide a closed loop solution for the clothing industry. Syre aims to support the decarbonization and waste reduction efforts of the textile industry through recycling, starting with Polyester, which accounts for up to 40% of the sector’s emissions.
Target was announced as a Syre launch partner last year, alongside Gap and Houdini Sportswear. Under the new agreement, the partnership is expected to enable the use of 70,000 metric tons of polyester made from end-of-life textiles, supporting the scaling of circular material into categories like apparel and home, with meaningful product integration expected by 2030.
Stephanie Grotta, Vice President of Responsible Sourcing and Sustainable Capabilities at Target said:
“At Target, our guests look to us for innovative materials without compromising on style, design and value. By advancing textile-to-textile recycled polyester at scale, we’re strengthening our supply chain and continuing to offer quality products at a great value.”
Syre said that it plans to build first large-scale recycling facility in Southeast Asia, with construction expected to begin in 2027.
Dennis Nobelius, CEO of Syre said:
“We couldn’t be more proud to continue working with Target to bring next-generation materials into retail at scale. This collaboration helps accelerate adoption and supports the continued development of circular textile solutions across the industry”.
