Coffee and tea company JDE Peet’s today a series of new climate-related goals, including 2030 targets for emissions reductions across its operations and supply chain, and to eliminate deforestation across its high-risk commodities by the end of 2025.

The company said that its new goals have been validated by the Science Based Targets initiative (SBTi) as being consistent with SBTi’s 1.5°C mitigation pathway to achieve net-zero by 2050, and are in line with SBTI’s Forest Land and Agriculture Science-Based Target-Setting Guidance (FLAG).

An American-Dutch company founded in 2015, JDE Peets operates in more than 100 markets and employs more than 21,000 people. The company’s newly announced targets include a 43.3% reduction in absolute Scope 1 & 2 greenhouse gas (GHG) emissions by 2030 and a 25% reduction in absolute Scope 3 emissions by 2030, as well as a 30.3% reduction in absolute Forest, Land, and Agriculture (FLAG) emissions by 2030. The new goals also include no deforestation across JDE Peet’s primary deforestation-linked commodities, coffee, pulp & paper, palm oil and cocoa with a target date of 31 December 2025.

Twenty-two percent of global GHG emissions come from agriculture, forestry and other land use. JDE Peet’s said that its targets are currently the most ambitious designation available through the SBTi process. Since 2023, JDE Peet’s delivered a 21% reduction in its Scope 1 & 2 emissions and a 9% reduction in Scope 3 emissions.

JDE Peet’s also said that it is moving toward its target of 100% responsibly sourced green coffee by 2025. ​In 2023 JDE Peet’s achieved 83.8% responsibly sourced green coffee globally ​including 97% responsibly sourced green coffee into Europe.

Laurent Sagarra, Vice-President Sustainability at JDE Peet’s said:

“We believe that coffee, globally, can be grown in a net-zero way by 2050 if we work together – across the industry and with coffee farmers. We are pleased to have made considerable progress in our reductions in our scope 1, 2 and 3 GHG emissions in 2023, and are proud to announce new targets in line with SBTi FLAG guidance to continue to drive reductions. Through our inclusive farmer-first approach, we can address environmental challenges while helping to maintain coffee farmers’ livelihoods.”